Alright so here's the deal...
I don't see a fundamental division between art and marketing. They are both creative efforts whose impact is tied to authenticity. They both involve using different mediums to broadcast a message.
For me, the division is between giving inspiration and taking attention. We are all trying to sell something, even if we see our work as an altruistic or artistic pursuit. A musical performance can beg for affection and reveal a profound truth. A marketing campaign can inspire positive change and manipulate vulnerabilities. To me, the essential element is authenticity. Being authentic in the creation and the strategy behind spreading ideas is what makes our work effective and what moves us forward.
If you would like to work with me on one of your projects, send an email to: email@example.com